Here’s what leading UK CMOs got up to at Workgroup Marketing 2024!
Off the back of a fabulous debut for Workgroup Marketing late last year, we returned to London once more earlier this month to keep the party going in 2024.
We were joined in London by CMOs from the likes of Backmarket, ADP, KPMG, Brightpick, LexisNexis, Simon-Kucher, Dentons, Northgate, Coursera, Figma, Aon, Burnley Football Club, and many more. Each looking to tackle the big topics in the marketing world right now alongside their fellow marketing leaders.
“Loved the event! Good chats with a good bunch of people. Very much enjoyed participating. I found the groups and topics really interesting and I picked up some great ideas to take away with me”
Matthew Leopold | Head of Brand & Marketing | LexisNexis
Our CMO-ideated agenda featured a variety of hot topics in the marketing world - tackling topics ranging from AI and how to implement it into your marketing team, to the very purpose and goal of a CMO and how that may change. Attendees also sunk their teeth into: Building relationships and working with sales, the value of brand identity and messaging among different audiences, building and developing their marketing teams, futureproofing their marketing processes, getting the most out of their data, and much more.
“I really enjoyed the day. It was a good opportunity to meet peers in other industries and get a lot of new ideas and different perspectives”
Heather Vadgama| Chief Marketing Officer | Walkers Global
We are delighted to have partnered with Reddit, who helped make all of this possible!
As the leading online community and content platform - and one of the most visited websites on the planet - Reddit took the lead on talking community building with our CMOs. Alongside marketing leaders from Backmarket, Figma, and Burnley Football Club, Reddit delivered an engaging panel to our audience on the day discussing the importance of connecting organically and meaningfully with your customers and target audiences.
“Another fabulous Workgroup event. I came out of it buzzing and full of ideas that I immediately shared on a call with my team!”
Alexandra Lewis | Chief Marketing Officer | Aon
Stay tuned for more news around Workgroup Marketing to find out when we’re set to return!
“The whole day ran really smoothly. The group sessions were interesting, engaging, and provoked a lot of solid conversations. The day brought together a wide range of experience and personalities”
Luke Forshaw | Head of Brand Marketing | Backmarket
