Workgroup Marketing debuts in London - Here’s why CMO’s Loved it!
The 9th of November marked a momentous day in the Workgroup Events story, as we took to Central London to host our very first event outside of the Legal sector.
We swapped out Legal for Marketing, GCs for Chief Marketing Officers, but stuck with the lauded Workgroup format as we welcomed over 40 of the finest marketers in the United Kingdom.
Businesses like Fever-Tree, Nokia, British Heart Foundation, giffgaff, Boots, AB InBev, Figma, Aon, Burnley Football Club, and many more were represented, and contributed to a fantastic debut for Workgroup Marketing.
“What’s interesting about Workgroup Marketing is that it brings marketing colleagues and peers together from a number of different sectors. The agenda is shaped and formed by what CMOs want to talk about, what keeps them up at night. It’s completely open and candid conversations.”
Claire Sadler | Chief Marketing Officer | British Heart Foundation
Our CMO-ideated agenda featured a variety of hot topics in the marketing world - with the likes of AI, technology, sustainability, and personal development leading the way. We tackled these with the much-loved Workgroup format - super small focus groups, each one ideated and hosted by a CMO. There were 15 workgroups in total throughout the day.
“Good conversations. I’ve met a lot of different people from different industries which is always a good thing. You learn a lot about what their problems and challenges are, and a lot of times you don’t get to hear and discuss those within your own business.”
Faisal Laljee | Chief Marketing Officer | Expondo
Helping to make all this possible, and taking the lead on our three full-audience panels throughout the day, were event partners Push and Modern.
Push - AI and performance marketing experts - took us through the emergence of artificial intelligence and the exciting possibilities of its application within marketing. As well as opening the day with our sustainability in marketing discussion, featuring the likes of Sophie Wheater at giffgaff, and Jeremy Kanter at Fever-Tree.
Modern closed out the day with an interactive audience quiz and discussion on their area of expertise - the marriage between marketing technology and the people within the marketing department that power it.
“It’s a good mix of attendees. Senior Marketers with a breadth of responsibilities, subject matters, and geographies. Richly rewarding conversations around what marketing is going to look like over the next few years, what are some of the challenges we’re all trying to overcome, and what kind of tools, techniques, and tips I can take away from here to share with my team to make us better marketers.”
Graham Wylie | VP, International Marketing | ADP
After the rousing success of Workgroup Marketing 2023 - and with the continued support of this community of CMOs and Marketing Directors - Workgroup Marketing will be returning in 2024. But more on that when the time is right 😉
“I would definitely come back again! It’s a good use of your time - we’re all very busy people and this event gives you that opportunity to think, learn, and develop yourself which sometimes gets lost in our world.”
Mark Cullen | Chief Marketing Officer | Simon-Kucher
